Hi, I’m Aniela Villafán.

I believe design is most powerful when it feels human and intentional.

Originally from Guadalajara, my creative process is inspired by the bold colors, geometric shapes, and deep symbolism of my Mexican heritage.

While my heart is in traditional art, my hands are in modern branding. Whether I'm creating a playful brand identity for an ice cream shop, designing magazine layouts for creative media, or crafting custom illustrations for a legal firm, I approach every project with curiosity and care.

I love the "magic" of the conceptual phase just as much as the precision of the final execution. My goal is always the same: to translate big ideas into visual systems that feel thoughtful, expressive, and authentic.

Brand Identity: Developing logos, color systems, and typography that make a brand recognizable.

Packaging Design: Creating labels, bottle tags, and physical materials that represent the brand on a shelf.

Editorial & Layout: Organizing content for magazines, restaurant menus, and printed business materials.

Social Media & Digital: Designing posts and campaigns for artists, nonprofits, and businesses to improve their online presence.

Illustration: Using hand-drawn characters and cultural symbols to give a project a unique personality.

EDUCATION

California State University       East Bay — BFA Graphic Design        Hayward, CA | 2022 - 2024

Laney College  — Graphic Design Oakland, CA | 2019 - 2022

University of Guadalajara (CUCEA) — International Business Guadalajara, Mexico | 2016

University of Guadalajara (Preparatoria 5) — High School Guadalajara, Mexico | 2012 - 2015

EXPERIENCE

LocalGood — Social Media Intern September 2025 - Present

Hazze Media — Graphic Design Intern June - December 2025

FREELANCE DESIGN

La Vara Montoya — Social Media Post July 2025

Terzo — Menu Design March - April 2025

Delicias de Michoacán — Brand Identity July 2024 - March 2025

Summerall Law — Postcard April 2024

SKILLS

Design & Software

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • Adobe Premiere

  • Adobe Audition

  • Adobe Dimension

  • Canva

  • Procreate

Productivity

  • Microsoft Word

  • Microsoft Excel

  • Microsoft Power Point

  • Microsoft Outlook

Languages

  • Spanish (Native)

  • English (Fluent)

PROFESSIONAL DEVELOPMENT

Foundations of UX Design  Google | Coursera

Start the UX Design Process: Empathize, Define, and Ideate Google | Coursera

Figma UI UX Design Essentials Pt.1: Tools & Foundations Skillshare | Coursera