For this Tequila & Mezcal brand, I wanted to honor tradition while giving it a modern twist, which is reflected in the chosen color palette. The inspiration comes from Alebrijes, vibrant, mythical creatures in Mexican culture that guide souls to the afterlife.

Alebrijes are often hybrids of different animals, which led me to create La Pantera and La Iguana. La Pantera, a winged panther, serves as the character logo for Tequila, symbolizing strength and mysticism. La Iguana, a lizard with a scorpion’s stinger, represents Mezcal, embodying resilience and transformation.

I specifically chose these animals for their deep rooted significance in Mexican culture, ensuring the brand stays authentic while offering a fresh, contemporary perspective.