illumina | Las Flores
Brand Identity 3D Packaging Design Prototyping
Adobe Illustrator
Adobe Dimension
Adobe Photoshop
The project required the creation of a new lighting brand, Illumina, and its first special edition product line, Las Flores. The goal was to bridge the gap between a clean, corporate identity and a series of three highly illustrative packages for different lightbulb wattages (40W, 60W, and 100W). A primary design challenge was to represent light values and mood through creative floral imagery while avoiding the industry cliché of relying on lightbulb shapes.
The illumina Identity
The illumina logo was made as a high-contrast, minimalist wordmark. Its clean, geometric structure provides a modern anchor that balances the intricate Las Flores illustrations.
The palette is built on a high-contrast relationship between Deep Tealand Vibrant Coral. This pairing was chosen to move away from the industrial "yellow/blue" tropes of the lighting industry and move toward a more organic aesthetic.
Tints & Shades: By developing one shade (darker) and three tints (lighter) for each primary color, the system gains the flexibility needed for complex 3D surfaces. These variations allow for the creation of depth and shadow within the floral illustrations while maintaining a limited, cohesive palette.
Black & White: These are used as grounding elements, providing the high-contrast "Illumina" logo with the clarity it needs to stand out against the rich, colorful backgrounds of the packaging.
Through several iterations, the hand-drawn concepts were translated into a digital wordmark. Focused on adjusting the kerning and stroke weight to ensure the logo remained legible when printed.
Product Application
Girasol | 60 Watts
Everyday & General Lighting
As the standard bulb, the Girasol theme signifies clarity and natural energy. The radiating petals of the sunflower mimic the even dispersion of light, making it the perfect visual metaphor for everyday tasks and general household lighting.
Cactus | 100 Watts
High Intensity & Functional Lighting
The Cactus theme is assigned to the highest wattage. The bold, sturdy forms of the desert flora represent resilience and high-output performance. Using the primary teal palette, this design suggests a powerful, long-lasting light source capable of illuminating large spaces or high-activity areas.
Rosas | 40 Watts
Mood & Ambient Lighting
The Rosas theme represents the softest wattage in the series. The intricate, delicate layers of the rose petals evoke a sense of warmth and intimacy, signaling a gentle glow. This visual choice suggests the "mood lighting" typically used for relaxation or accentuating a space without overwhelming it.
